The holidays are behind us, so is the time to reflect on last year and make some predictions for the coming year. Our prognosis at the...

Gamification, the integration of game-like elements, mechanics, and dynamics into non-game contexts to enhance user engagement,...

In our last post, we started with this hypothetical. If you read the last post, feel free to skip down to “Expertise Matters.” Imagine...

Imagine yourself in this situation: you are planning a high-priced vacation and you have two key choices to make about the upcoming trip....