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Private Credit

House Advantage Strategy 

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A revolving credit line for online sportsbooks, online casinos and other online wagering companies to acquire users more efficiently.

 

Acquisition spending is one of the largest costs for high growth operators but funding it through equity is expensive and access to traditional bank financing is limited – enter House Advantage’s non-dilutive user acquisition financing. 

Our Core Credit Facility:

  1. Operator is consistently spending >$200k in user acquisition per month

  2. Operator has gross profit payback periods of 3-12 months on user acquisition spend

  3. Operator desires $5-25M in peak loan exposure 

Why Operators Choose House Advantage

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Accelerate Growth

Incrementally increase UA budget month on month with a partner that will take downside risk alongside you

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Ensure spends can scale when KPI metrics demonstrate reliability

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Leverage User Acquisition

Improve the company’s return on equity by levering predictable marketing campaigns​

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  • Acquire profitable cohorts at competitive interest rates

  • Own most of the cohort upside while sharing risk on the downside

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Retain Equity & Grow Cash

Avoid equity dilution while maintaining/growing your cash balance as you scale up campaigns

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  • Retain valuable equity as your company grows

  • Preserve financial resilience as the company's products become more cash demanding

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Unlock Growth Initiatives

Pursue longer-term strategic initiatives simultaneously by reallocating capital from marketing budgets into initiatives such as:​​

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  • Product Development

  • Hiring

  • M&A

  • Share buybacks 

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Get In Touch

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