House Advantage Fund and Maincard Partner to Deliver Growth Capital Infrastructure for the iGaming Ecosystem
Strategic alliance pairs Maincard's operator network and no-code iGaming platform with HAF's non-dilutive user acquisition financing, creating a dedicated capital layer for high-performing operators.
May 6, 2026
House Advantage Fund ("HAF"), the specialized user acquisition financing platform offered by Discerning Capital and PvX, and Maincard, the no-code iGaming ecosystem powering operators across 185+ countries, today announced a strategic partnership to bring non-dilutive growth capital to high-performers across the Maincard network.
Maincard has built one of the fastest-growing operator ecosystems in iGaming, giving entrepreneurs the infrastructure to build fully licensed brands in minutes through its Sandbox platform. But for the most promising operators in that network, access to growth capital remains one of the key bottlenecks to scaling. Through this partnership, Maincard will leverage HAF's performance-based financing to provide its top operators with a direct path to growth capital, enabling them to scale user acquisition, improve marketing efficiency, and grow without unnecessary dilution.
HAF was built for exactly this kind of operator: disciplined teams with strong unit economics and clear payback periods on marketing spend who need capital deployed on terms that match how their businesses actually work. By tying financing directly to marketing performance, HAF allows operators to incrementally scale their acquisition budgets month-over-month without raising often highly dilutive equity or taking on rigid debt structures. Together, Maincard and HAF are creating an ecosystem where the best operators get the resources they need to scale at speed.
Valerii Makovetskii, CEO and Founder of Maincard, said: "Maincard Sandbox was built to eliminate the infrastructure barrier for operators. Partnering with HAF closes the final gap — access to capital that actually matches how iGaming businesses grow. Now the best operators in our network have everything they need to scale on their own terms.”
Davis Catlin, Managing Partner at Discerning Capital, said: "Maincard has assembled an impressive platform for operators, and by partnering directly with them, we can identify high-performing operators earlier and get capital deployed faster. This is the exact kind of repeatable, scalable model for growth that the industry needs, and it's how we think the next generation of operators will grow their businesses."
Operators across the Maincard ecosystem now have access to a dedicated capital partner in HAF. For operators with strong performance and clear growth trajectories, this partnership opens a direct line to non-dilutive financing designed to help them scale user acquisition on their own terms.
About House Advantage Fund
House Advantage Fund is the leading user acquisition financing platform for the online wagering industry, offered by Discerning Capital and PvX. HAF provides revolving credit facilities to licensed, growth-stage sportsbook, casino, and wagering operators, enabling them to scale marketing spend efficiently without equity dilution.
discerningcap.com | pvxpartners.com
About Maincard
Maincard is a full-stack infrastructure provider for the iGaming industry. Its flagship product, Maincard Sandbox, is a no-code white-label platform that enables operators to build a fully licensed online casino, sportsbook, lottery, or sweepstakes in under 30 minutes, with access to 15,000+ games, 300+ payment methods, and built-in licensing, KYC, and 24/7 support.